Children's marketing for fatteners Özdemir wants to ban advertising

At this point, you are referring to a storm that is about to form or Cem zdemir's "Herculean task.". When the Federal Food Minister soon restricts advertising for unhealthy food directed at children, trouble is unavoidable.

Advertising for unhealthy energy drinks, salty-fatty chips, and high-sugar muesli should be removed from the appropriate channels. Food manufacturers are pushing back against the federal government's plans to use it to prevent health harm.

A showdown is imminent, and Zdemir will address it at the Green Week on Thursday, albeit in the most condensed manner possible. Back at the Consumer Center's suggestion is where the Green Minister first appeared.

In collaboration with research institutions, it calls for a reduction in the promotion of unhealthy foods between the hours of six in the morning and increases pressure on the issue of children's marketing. m.

and 11 p. m.

Not only on television, but also on kid-friendly platforms, in social media, on billboards within a hundred meters of kindergartens and schools, and on all other forms of media that target young people should be banned from advertising harmful products. Ramona Pop, the director of the consumer advice center at the Green Week on Thursday, declared: "It is very clear that we need regulation based on scientific nutritional standards.

Children are entitled to "protection" by the government, according to Renate Künast. The only aspect of the matter that is still a secret is how Minister zdemir plans to carry it out.

"The group expects sales of up to ten billion euros to continue to rise in the current financial year and sees no reason to advise against sugary foods. This includes advertising to children for foods high in sugar. No matter what food is used as a reference, "the calorie balance" is what determines body weight.

The idea is also rejected by the German Food Association, which is Europe's biggest organization for food and dietary supplements. According to a spokeswoman, "There is no credible scientific evidence that a ban on advertising would help to combat childhood obesity.".

"There are other instruments there, too. The message that "you should only eat sweets in moderation" and better sports offers are more beneficial.

The industry's voluntary measures are, incidentally, what one relies on. At the Green Week, Christina Stumpp, a CDU member, also stressed that there is no evidence linking advertising and health harm. Six percent of children and 15% of children overall are overweight or obese.

The Children's Health Foundation chairman, Berthold Koletzko, is gently escorted into the parade by you. There is a wealth of scientific research on this, so perhaps I can be of assistance.

Children become ill as a result of advertising. However, he faces resistance from Bernd Nauen, general manager of the Central Association of the German Advertising Industry.

The pandemic saw a decrease in advertising spending, but an increase in the number of overweight people, so "things just don't add up.". Despite the fact that unhealthy food advertisements are prohibited in the UK, compared to Germany, a much higher percentage of children there are overweight.

Consumer rights activist Ramona Pop calls it "cynical". Probably not a good idea for you to wait until the health situation in this nation is comparable to that in Great Britain.

The noise gets piercing. In addition to the Green Week, researchers are also considering this subject.

In Germany, 15% of kids are overweight and 6% are obese, i.e. e.

incredibly overweight. Kai Kolpatzik, director of the prevention division at the AOK federal association, asserts that there is a definite link between child-targeted advertising and harmful goods.

Prior to the pandemic, within a year, Facebook alone posted 10.6 billion advertisements for unhealthy food to children between the ages of three and thirteen. According to AOK, colorfully packaged "sugar bombs" have long-term consequences that cost Germany 63 billion euros annually.

Due to the fact that diabetes, high blood pressure, and heart disease are frequently later developed in people who are too heavy. Unhealthy diets are responsible for 102,000 premature deaths per year.

Martin Smollich, a researcher at the Institute for Nutritional Medicine at the University of Lübeck, issues a strong warning against the delusion that progress can be made only through appeals to reason or without any legally binding measures. Scientific research has shown that promoting people's consumption of healthier foods has little effect on the prevention of obesity.

When we structurally alter the setting in which these individuals reside, the impact is significantly greater. Smollich thinks that healthier food options in cafeterias and schools, as well as legal restrictions on advertising, are essential.

".

In collaboration with research institutions, it calls for a reduction in the promotion of unhealthy foods between the hours of six in the morning and increases pressure on the issue of children's marketing.